#Fail? Study Says Physical Therapy’s Reach on Social Media Comes up Short

When it comes to using social media to promote the profession, physical therapy may be missing out: that’s the conclusion of a recent study that analyzed physical therapy-related tweets and found that, for the most part, Twitter discussions about the profession are occurring in an “echo chamber”—if they even rise to the level of a discussion in the first place.

The study, published in APTA’s journal PTJ (Physical Therapy), looked at a random sample of 1,000 tweets from a collection of 30,000 tweets gathered over a 12-week period. Researchers sorted out each message according to its author, intended audience, tone, and theme, and—when it occurred—the “pattern” of the twitter conversation, which includes shares as well as actual online exchanges. The collection was based on 9 search terms: physical therapy, physiotherapy, physical therapist, physiotherapist, #physicaltherapy, #physiotherapy, #physical therapist, #physiotherapist, and #physio. Hashtags associated with “known physical therapy campaigns,” such as APTA’s #ChoosePT, were not included in the searches.

Full story at APTA

As APTA’s Financial Solutions Center Marks 1 Year, Student Debt Looms Large in the News

The challenges associated with college costs, student debt, and postgraduation financial management continue to make headlines, with very little progress being made in identifying ways to curb what seems to be a growing—and worsening—issue.

APTA’s Financial Solutions Center, launched 1 year ago this month, was designed to help physical therapists, physical therapist assistants, and students respond to those challenges by helping them deepen their financial knowledge and potentially refinance student debt at a discounted rate. But as the news will attest, the underlying issues affect a broad swath of those who are pursuing or have completed a college degree. Here’s a roundup of recent coverage of college costs and student debt in the news.

Full story at APTA