When it comes to using social media to promote the profession, physical therapy may be missing out: that’s the conclusion of a recent study that analyzed physical therapy-related tweets and found that, for the most part, Twitter discussions about the profession are occurring in an “echo chamber”—if they even rise to the level of a discussion in the first place.
The study, published in APTA’s journal PTJ (Physical Therapy), looked at a random sample of 1,000 tweets from a collection of 30,000 tweets gathered over a 12-week period. Researchers sorted out each message according to its author, intended audience, tone, and theme, and—when it occurred—the “pattern” of the twitter conversation, which includes shares as well as actual online exchanges. The collection was based on 9 search terms: physical therapy, physiotherapy, physical therapist, physiotherapist, #physicaltherapy, #physiotherapy, #physical therapist, #physiotherapist, and #physio. Hashtags associated with “known physical therapy campaigns,” such as APTA’s #ChoosePT, were not included in the searches.